Crypto Sapiens - Canticos | Bilingual Nursery Rhymes & Kids Songs With Susie Jaramillo
Primer: How do we engage kids and make learning fun? Susie Jaramillo is the co-founder of Canticos, providing bilingual nursery rhymes, songs, and educational content for kids. In this episode of Crypto Sapiens, she shares why she is bringing Canticos into Web3 and her plans with her project.
Background
From Venezuela
Is an artist, painter, and storyteller
When she was conceiving, she was frustrated that there was nothing out there that represented her culture in New York
“I really felt that well, my kids are gonna grow up in this country, and there's nothing really out there that's going to really make them be proud of who they are.”
- Susie Jaramillo
There were no preschools in New York that would help people raise bilingual kids
Had built an advertising agency — knew how to build a brand, run teams, etc.
Partnered with another Latino family to set up Encantos
Encantos’ flagship brand is Canticos
Canticos is inspired by the Los Pollitos/Little Chickies song
Have produced 3 seasons of Canticos on Nick Jr.
What Inspired Her To Bridge Canticos Into Web3?
Have to give credit to Gary Vaynerchuk
Web3 is a place for people to build their tribe and to get people to invest in your long-term vision
Believes that this space will be here for the long-term. Want to get in as early as possible
Thoughts On Ownership For Both The Brand And The Community Supporting It
Buyers of Canticos NFT would believe that they are buying into the development of content for kids
There will be airdrops and exclusive passes for Canticos NFT holders
Airdropping an extra NFT for their first 300 holders
Holders will be part of their producers circle and be their sounding board for the Kiki series
Will be producing limited merchandise for their NFT holders
Partnered with the Latino Community Foundation that supports education and services
Other IPs They Are Working On
Holders will be on the presale list when they launch other IPs
Currently co-producing a show about an engineer kid — want to inspire kids to become engineers
Skeletina and the In-Between World — helping kids overcome fears and anxieties
Will be issuing NFTs for every single native IP that comes out of Encantos
The Producers Circle And The Content Creation Process
Would love to have the audience as a sounding board:
What do you think of this premise vs another premise?
What do you think about this character design vs another character design?
What Does She Say To Someone Who Does Not Have A Kid And May Be Unfamiliar With Their Content?
Their IP is going to get larger
She and her partner have a track record for getting things done
Their brand already has millions of views around the world, thousands of fans on social media, etc.
Susie has published 30 books, is an Emmy nominated director, and have built and sold an ad agency
Their team has a senior character illustrator from DreamWorks and people who come from the best art schools in the world
Providing More Value To Their Community
Thinking of providing coaching sessions to help kids learn to their community
What Is Storyteaching?
💡 Storyteaching is a term that is used on their marketing materials and website.
Storyteaching is storytelling with a purpose to inspire kids to learn
“I like to say, the story matters, the storyteller matters more, and the moral of the story matters the most.”
- Susie Jaramillo
Their Plans
In the short-term, Canticos NFT holders will all be getting a new Chickie
Will be releasing a STEM comedy show for kids
Their Discord will be getting more active
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