On The Other Side ep 57 - Chaos + co-creation in web3 w/ LDF + Reka.eth
Primer: What does co-creation look like in Web3? What things do you need for co-creation to succeed? LDF and Reka share their firsthand experience in creating Chaos, an experiment in co-creating that has turned out beautifully, in this episode of On The Other Side.
Background
Reka
Grown up on the internet
Fascinated by how relationships form on the internet
Founder of Guild.xyz
LDF
Previously worked in Web2 observing how communities grew around creators on different platforms
Interested in how individuals can port the reputations that they have accrued
Chaos
How They Met One Another
Found each other on the internet
Realized that they were super close in interests, friend groups, and projects they are working on
Started co-writing a long article together
Their experiment turned out into a 3-piece series on Mirror
Used it to teach everyone else how they started co-creating
Co-creating is not easy and they wanted to know why:
What tools are working/not working
How to share accounts
What They Are Doing
Using Web3 tools to accomplish their goal of giving feedback to founders and builders
Have early access to tools that will be available in the next few years
Trying to push for cross-posting across multiple channels
Trying to better target content for their audience’s enjoyment
Defining Co-Creation
Have been thinking about “what is an individual” and “what is an organization”
Individuals creating something at a company might be considered co-creating
Co-creation requires trust, context, and navigation because these structures have not been built in Web3
Trying to find out how to create the most amount of content possible, engage the most with their audience, and manage the community while having a full-time job
Their form of co-creating includes writing, short-form, and long-form videos, and audiograms
Many different flavours of co-creation:
Liking a post
Saving it to your bookmarks
Remixing what someone has done on TikTok/YouTube
Transcribing a podcast
“I think someone did take your podcast right and transcribe the audio into like a written version, or they were at least talking about it.”
- LDF
Enabling the audience to own the content that creators are creating for them
Relinquishing Control Over Curation And Creation
Very difficult to do so. Have to let go of this fear
“How do you stop being such a control freak about being creative if it's a written piece of content, audio or anything, it's very, very hard.”
- Reka
Have to find the kind of person you trust and have a similar style, taste, and interest
Co-creation value add:
No more writer’s/creative block as there’s another person who will push the piece forward
Editing process is much faster
Has more value from the edits from co-creators
Better reach
Had to be a solo creator first to figure out information about themselves
There’s value in having your own brand/voice but also experimenting with other creators
What’s good for them is that Chaos is not defined:
Could have both of them inside
Could have either Reka or LDF ranting on video and pointing back to something that they have worked on previously
Building In This Ecosystem
Wants to make sure that the tools that are built today are based on real people’s experiences, and not speculation of what people might do in the future
Have been only 5 weeks since they started and have already pivoted twice
Had to figure out what their goal is and create a more effective way to create
“Creation is not a game. This is actually like a full-time job.”
- Reka
Predicting The Future Of Creation In Web3
LDF
To co-create with others, the atomic unit of Web3 should be a person and not a blockchain or an asset
You need to be able to resolve information back to yourself in order to port it across different partnerships, platforms, and communities
Reka
A more automated, connected, and conversational experience with one’s audience
Is Elon Musk As A Creator?
A very successful creator
He gets very high engagement and has a responsive audience
Where Can People Learn More About Them?
Have their own individual Twitter accounts
Have a Substack and a YouTube account
All information presented above is for educational purposes only and should not be taken as investment advice. Summaries are prepared by The Reading Ape. While reasonable efforts are made to provide accurate content, any errors in interpreting and summarizing the source material are ours alone. We disclaim any liability associated with the use of our content.