SelfBar AMA with CRE8R DAO
Primer: SelfBar operates smart, self-service & cashless drink machines. In the real world, they have been experiencing significant growth rates. Find out how their business and technology tie in with the blockchain in their AMA with CRE8R DAO.
Background
Gregory
Is French
Have been living in Belgium for the past 10 years
Involved in the event industry
CEO of ACE Good and official distributor of SelfBar
Sebastian
From Belgium
Working with SelfBar for the past 2 years
Doing business development
SelfBar
A developer and manufacturer of smart drink dispensers
The drink machines are self-service and cashless
Are meant for venues that serve a heavy volume of drinks in a short amount of time
Their Team
Vincent Callebaut is the founder of the project
Team consists of 15 people:
10 in Belgium
5 in Colombia
Created a subsidiary business in Latin America
How Did Gregory Join The Team?
Gregory was having a beer with Atlan Callebaut, the son of the CEO
Atlan showed him the machine and he was convinced
How Does The Tech Work?
The SelfBar machine works using Internet Of Things (IoT)
The amount dispensed is controlled by the user to prevent wastage
It differentiates between full beer or beer foam
Their machine collects data on quantity served, temperature, etc. This is valuable data that could be sold to drink distributors
Blockchain is used to audit the operations of their machines
Users just need to tap a card on the machine and the drink would dispense
The card can be topped up using Visa, Mastercard, PayPal, or the SBAR token
The machine can serve other drinks besides beer (e.g. soda, water, tea, coffee, juice, etc.)
Internet Connection Required For Dispensing?
The tap does not require an internet connection for dispensing
The SelfBar Experience In A Concert
Attendees would receive a card with credit inside
A gigantic truck carrying beer will be plugged into SelfBar taps
Users just need to tap their cards to pour their own drinks
A card is used instead of a cell phone because it speeds up the experience
What If Your Card Runs Out Of Credit?
A few ways to top up the credit:
Top up using their app
Top up using a station at the event
Transfer SBAR token to your card
The SBAR Token
Their native token
An ERC-20 token on Polygon
Initially, the token was used to get funding to manufacture the machines. Their ICO was sold out last year
Token can be used as a drink voucher
At the end of each day, the operations of each machine are summarized and pushed to the blockchain
Payment is then dispensed to all the counterparties involved (e.g. festival operator, drink promoters, waiters, etc.)
Where Can People Purchase SBAR?
SBAR is listed on LATOKEN and Bitblinx
People can earn it by becoming a SelfBar ambassador
Planning to be listed on PancakeSwap
Will be making SBAR more liquid as it’s a drinking voucher
Floor Price Of SBAR
Inherent value to the SBAR token
Pegged to €1.50 of beer
The beer price supports the price of SBAR on the market
Average Price Of Beer At A Festival
In Belgium, it would be €2-3
In the US, UK, and Canada, it could go up to €8-10
One SBAR token is equivalent to ~1 beer
The operator of the SelfBar machine decides how much the beer is priced at
Response From The Public
Have taken their machines to trade fairs and crypto fairs
Brought their machines to the Paris Blockchain Summit
They were super popular and had hundreds gathered around their machines
“It's not only a software service, we provide real physical services, we help people drink. And that works.”
- Sebastian Pirlet
Polygon Village & Polygon Ecosystem DAO Partnership
Polygon is strong and reliable
Appreciates the low transaction cost of Polygon
Polygon being carbon neutral is very important for them
Received 2 grants from Polygon:
Smart contract audit
Marketing
Prevention Of Underaged Kids From Using
It remains the responsibility of the bar owner to prevent underaged kids from acquiring tokens and drinking beer
Roadmap
Plan to have 100 and 1000 machines by the end of this year and next year, respectively
Will be manufacturing the machines locally in different markets to reduce carbon footprint
Each SelfBar machine generates 1k per month for them
Target Markets
Is present in Belgium, Luxembourg, Netherlands, and France
Currently in negotiations with Ivory Coast in West Africa
Created a subsidiary business in Medellin, Colombia
Will be installing machines in the Mexico, Brazil, and Colombia markets in the next few months
Spain, UK, and Germany are on their roadmap
Drinking Culture In Colombia
People prefer drinking in bottles instead of a glass
Whenever bottles are taken out of a fridge, more energy is needed to make the bottles cold again, making it environmentally unfriendly
SelfBar machines are more ecological
Paying VAT On Alcohol
The blockchain documents every transaction. This ensures that people do not avoid paying VAT on alcohol
The transactions will be on the blockchain but they will be encrypted
For those that require access to the transactions, they can show it to them
Expansion Plans
Global expansion
Diversifying into other drinks like luxury alcohol
As people pay by cm³, this makes luxury alcohol more available to the masses
Ambassador Program
It’s a franchisee program
People pay them a small fee and they receive exclusivity for the territory that they booked
Ambassadors help them by finding new points of distribution, find new distributors, and promote SelfBar
Ambassador programs are currently active in UK, Spain, Germany, Switzerland, Netherlands, Belgium, France, and Colombia
Looking for people from Czech to get involved
Matching The Beer To Its Own Cup
💡 In Belgium, each beer is supposed to be served in its own cup. How does SelfBar ensures that the beer that they provide is served in the cup designated for it?
Will make a special glass for each special beer brand
Will be using reusable glass because they are eco-responsible
The glass will contain an RFID chip to ensure that it is returned after the event
From next year onwards, Europe will implement a regulation that allows only reusable glass, which would help their case
The Crypto Scene In Belgium
The community is growing
Seeing a lot of blockchain events and entrepreneurs
People involved in politics have created some events to help promote them
Binance is coming to Belgium
How Can People Get Involved?
Anyone is welcome to join them
Get in touch with them through their website
They are looking for people with all sorts of skills (e.g. development, operations, communications, prospecting markets, Twitter community manager, etc.)
All information presented above is for educational purposes only and should not be taken as investment advice. Summaries are prepared by The Reading Ape. While reasonable efforts are made to provide accurate content, any errors in interpreting and summarizing the source material are ours alone. We disclaim any liability associated with the use of our content.